EXCEL
SPORT
MANAGEMENT
About Us
WHO WE ARE
Excel Sports Management is a premier athlete-focused agency specialising in Rugby League representation across Australia and New Zealand.
As accredited NRL player agents, we deliver an unmatched level of professionalism, care, and long-term development for every athlete we represent. Our commitment goes beyond contracts — we build careers and shape futures.
Our Core Values
Family
Every athlete becomes part of our family. We build genuine relationships and provide lifelong support — not just support on the field.
Faith
Every athlete becomes part of our family. We build genuine relationships and provide lifelong support — not just support on the field.
You
Our athletes and their wellbeing always come first. We customise pathways, support systems, and career strategies around each individual’s goals.
What Makes Us Different
Excel Sports Management is not like the rest of the industry — and proudly so.
1. Attitude First Approach
We recruit based on mindset, professionalism, and hunger to grow. Talent wins games , but attitude builds careers.
2. Unique Mentoring Program
We are one of the only agencies with a dedicated mentoring system designed to guide young athletes through career, personal growth, and real-world development.
3. Elite Training Program (Industry-First)
Excel Sports Management is the only agency that runs its own training program, giving our athletes physical, mental, and behavioural preparation that aligns with elite NRL/NZRL standards.
4. Proven Pathways From Age 15+
Our structured pathways start as early as 15 years old and continue all the way into senior professional careers. We have a documented and 100% success rate in transitioning athletes through our system.
5. Leaders in the NRLW Space
We are the largest and most influential NRLW pathways agency in Australia and New Zealand, trusted by clubs, selectors, and development systems nationwide.
6. Strong Relationships Across ANZ
Excel Sports Management is recognised across NSW, QLD, ACT, WA, VIC, and New Zealand for our professionalism, transparency, and elite scouting ability.
100%
Success Rate
15+
Years Experience
ANZ
Coverage
#1
NRLW Agency
EXCEL Sports – NRL Accredited Agent Compliance Statement
EXCEL Sports Management is a fully accredited NRL Player Agent organisation operating under the NRL Accredited Agent Scheme Rules (2026).
We follow strict compliance standards including:
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No direct communication with any player under 18 unless a parent/guardian is present
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Full transparency in all contract negotiations
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Parent-inclusive communication policies
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Strict adherence to child safety and welfare protocols
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Compliance with IDM, NRL, RLPA, and Integrity Unit requirements
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Clear reporting, documentation, and record-keeping systems
Our mission remains the same:
To protect families, develop athletes, and advance careers through honesty, transparency, and excellence.
NRL Accredited Player Agent
John Fadel - Accreditation No. 17-008
Licensed under the NRL Accredited Agent Scheme Rules (2026)